Data Mining is an important tool in know what a customer is going to buy. We discussed this by talking about CRM's in a previous post. But this will be a good to talk about again. What type of businesses need to have the most up to date information to best sell their product? Resturaunts like Red Robin, Einstiens, and Pizzeria Uno need the most up to date informaiton. If they can see what it is their cutomers are buying then they are able to adapt and do better product placement in menus and advertising. AFC Enterprises will break the information they receive by a specific region. They know if they offer a certain product in a certain area, like a specialty deseret, then the customer will respond buy getting an extra cup of coffee. They are then able create opportunities that the customer may not have realized before.